It started with one very bad Tuesday.

Yummie was not born in a lab or a boardroom. It started with a woman, a kitchen full of supplements she hated taking, and one stubborn question that would not go away.

Founder photo here

Maren, founder of Yummie

Maren was thirty-six when her own body started feeling like a stranger. The energy that used to carry her through long days just left. Her moods swung without warning. And every month, her period decided to make things a little more interesting than the last.

Her doctor shrugged and said it was normal. The internet told her to drink more water and do yoga. So she did what a lot of women do. She bought the capsules, the powders, the giant bottles with names she could not pronounce, and lined them up on her kitchen counter like little soldiers.

They sat there. Untouched. Because honestly, who wants to choke down five chalky pills before coffee?

That thought followed her around for months. She kept noticing the same gap. Plenty of supplements claimed to help women, but none of them were made for the way women actually live. Busy. Tired. Already juggling ten things before 9am.

So she started reading. Then testing. Then turning her kitchen into a tiny experiment with shilajit, minerals and a frankly embarrassing number of berry flavors. The rule was simple: if it did not taste good enough to look forward to, it did not make the cut.

After more failed batches than she will admit to, she landed on one little gummy that did the job and tasted like a treat. Her friends wanted some. Then their friends wanted some. And that is how Yummie quietly turned from a kitchen project into something thousands of women now keep on their nightstand.